ADVERTISING IN THE DIGITAL AGE

DVD

$79.95

   Order Code: PIN378DV   
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In this succinct, objective overview of media marketing techniques, cutting-edge advertising and media professionals weigh in on how to be a smart consumer in the ever-evolving landscape of digital-age technology.

Offering a concise explanation of the methods of catering to consumers, gathering data, and establishing a two-way relationship with customers, the program places particular emphasis on maintaining privacy online, recognizing when you are being targeted by an ad, and taking control of spending decisions.

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Copyright

2012

Publisher

Learning ZoneXpress

Grade

7–12

Color

Color

Run Time

22 minutes

Worksheet