Identifying and Navigating Unconscious Judgments in Our Daily Lives



   Order Code: LA301    ISBN : 9781442230835
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Incorporating anecdotes from modern-day headlines with over 30 years of case studies, author Howard J. Ross Ross helps readers understand the pervasiveness of unconscious bias and how it influences our day-to-day lives.

Why do people in supermarkets buy more French wine when French music is playing, and more German wine if German music is playing? Why do white NBA referees call more fouls on black players while black referees call more fouls on white players? Why do doctors treat overweight patients differently, and vice versa? Revealing how bias is natural to the human mind, serves as a survival mechanism, and is overwhelmingly unconscious (despite one’s best intentions), the fascinating volume explores the "many faces of bias," how networks of bias operate in everyday life, and ways in which individuals can learn to disengage themselves from bias.

“We are certain we are ‘one’ person, not a thousand different selves reacting unconsciously to thousands of different stimuli. Everyday Bias is an important guide to seeing oneself the way others might.
—Ken Burns, filmmaker

“Howard Ross has done it again! Another gem that promises and delivers validated and practical methods for understanding our own biases…Howard is the unique writer that can blend evidence based data, rigorous analytical research and invaluable personal knowledge to ensure every reader finds a new and important insight.”
—Marc A. Nivet, Chief Diversity Officer, Association of American Medical Colleges, Inc.

“Howard Ross has thoroughly researched and clearly explained how and why we human beings engage in unconscious judgments. Most importantly, he helps us see how we can find a way not to act on our unconscious biases about people who are different from us…This book reinforces my belief that we human beings have the capacity to discover a new and effective way to acknowledge our differences and to move toward a day when our differences do not make any more difference.”
—Johnnetta Betsch Cole, President Emerita of Spelman College and Bennett College for Women

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Rowman & Littlefield




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