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This entertaining and eye-opening volume gives readers a better understanding of human behavior and shows how other people—even strangers—have a huge influence on everything we do, including the economic decisions we make, what we buy, and the careers we choose.
Sample topics: Why do others lead us to pick the same health plan but a different dinner entree? How do our peers make us better runners but worse parallel parkers? What can cockroaches can teach us about the science of motivation?
Simon and Schuster
9 and up