Who We Listen To, Who We Don't, and Why
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Delving into the dismaying reality that many today focus less on the ideas being communicated and more on the people conveying them—the "messengers"—this timely book explains why, in spite of facts and evidence being more readily available than ever, people believe "self-confident ignoramuses" more than thoughtful experts, and why seemingly irrelevant details such as a person's appearance or financial status influence whether or not people trust what they say.
From "fake news" to misinformation that affects business, politics, local communities, and broader society, the authors deftly reveal the causes and effects of what they call "the most infuriating phenomena of our modern era."
10 and up