NARRATIVE ECONOMICS
How Stories Go Viral and Drive Major Economic Events
Hardback
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Nobel Prize–winning economist Robert J. Shiller offers a fresh way to think about the field, showing how ideas that go viral as popular stories—what he calls "narrative economics"—subsequently affect individual and collective economic behavior.
Whether true or false, these stories (e.g., tech stocks can only go up, some firms are too big to fail) affect the economy by driving our decisions about how and where to invest, or how much to spend and save. Using a rich array of historical examples and data, Shiller argues that studying these stories has the potential to vastly improve our ability to predict, prepare for, and lessen the damage of financial crises, recessions, depressions, and other major economic events.
| Copyright | 2019 |
|---|---|
| Publisher | Princeton University Press |
| Pages | 377 |
| Grade | 10 and up |
| ISBN | 9780691182292 |