POSITIONING
How Advertisers Shape Perceptions
DVD
Connect with a representative to create a custom curriculum for your district.
While somewhat technical, this fascinating program explains how ad agencies use a variety of techniques to entertain potential customers and, more importantly, send them out ready to buy their client's product or service.
Advertisers used to seek ways to persuade consumers product A was superior to product B. Recognizing that persuasion is difficult, modern advertisers try instead to position products within the consumer’s existing mindset. The program examines the tactics they use, including emotion, magic, social approval, perceptual mapping, and positioning against the competition.
| Copyright | 2004 |
|---|---|
| Publisher | Learning Seed |
| Grade | 7–12 |
| Color | Color |
| Run Time | 21 minutes |
Teacher's guide