ROCKONOMICS

Examining the ins and outs of how musicians create and sell new songs and plan concert tours offers valuable lessons for what is in store for businesses and employees in other industries that are struggling to adapt to new technology. Drawing on interviews with leading band members, music executives, managers, promoters, and using the latest data on revenues, royalties, streaming tour dates, and merchandise sales, this book takes students backstage to show how the music industry really works—who makes money and how much, and how the economics of the music industry has undergone a radical transformation during recent decades.