SUBLIMINAL
How Your Unconscious Mind Rules Your Behavior
Paperback
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Providing a startling and eye-opening examination of how the unconscious shapes our experience of the world, this book offers a witty and lucid look at research into the subliminal mind.
Author Leonard Mlodinow’s clear, accessible explanations of even the most obscure scientific subjects reveal how nearly all our behavior—from personal preference in politicians, to how much you tip your waiter, to investment decisions, to why we misremember certain events, to interactions with friends, strangers, spouses, and coworkers—all stem from the interplay between the conscious mind and the unconscious mind. "Mlodinow never fails to make science both accessible and entertaining," says Stephen Hawking.
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Copyright | 2012 |
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Publisher | Random House |
Pages | 260 |
Grade | 9 and up |
ISBN | 9780307472250 |