MIND OVER MONEY


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It's bedrock economics: markets are rational. But NOVA introduces research from behavioral economists showing that people regularly make financial decisions based on emotions.

Onscreen experiments call market rationality into question while economists debate the validity of applying lab results to the real world. (Based on research in behavioral-decision theory, William Poundstone’s Priceless describes prices as "a collective hallucination" springing from factors the conscious mind would reject as irrelevant or irrational, and details how business capitalizes on this hidden psychology of value.)

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Copyright

2010

Publisher

WGBH

Grade

8 and up

Color

Color

Run Time

56 minutes

Transcript of this program