MISBEHAVING

The Making of Behavioral Economics

Paperback

$16.95(5 or more $15.26)

   Order Code: NL305    ISBN : 9780393352795
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Spark class discussions with relevant and intriguing anecdotes presenting fresh ways to look at everything from household finances to the NFL draft to 21st-century businesses like Uber.

Coupling discoveries in human psychology with a practical understanding of incentives and market behavior, dozens of case studies illustrate how behavioral economics departs from the rationality of traditional economics. Stories of human foibles make the study of economics relatable and help us make smarter decisions in our lives, businesses, and governments.

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Copyright

2015

Publisher

Norton

Pages

415

Grade

10 and up

ISBN

9780393352795