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WHY ADS WORK

The Power of Self-Deception

DVD

$99.00

   Order Code: LSC249DV    ISBN : 9781557409256
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Real and simulated TV commercials are used to reveal the slipperiness behind their claims.
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The program exposes puffery (because all aspirin brands share the same formula, every brand can claim to be “best”), shows the difference between facts (“regularly priced at $89”) and opinions (“an $89 value”), and points out “weasel words” (such as when ads say the product can help—not that it does help).A final segment tests critical viewing skills by showing three ads without comment.

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Copyright

1996

Publisher

Learning Seed

Grade

7–12

Color

Color

Run Time

22 minutes

ISBN

9781557409256

Teacher's guide

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